RAT Vs POSSUM ‘FAT MONK’

Posted in Música / Videoclips / Animación by Staff on the September 21st, 2011

Body architect Lucy McRae makes her debut as a director with this kaleidoscopic dance clip for Australian synth-pop outfit Rat Vs Possum.

Lucy developed a summer school concept alongside Melbourne’s RMIT University working with their architecture, fashion, media and interior design students. This pioneering framework aims to unite students with brands and the music industry giving them the opportunity to work directly with industry professionals on a real project. She approached Rat Vs Possum to see if they would be interested in Lucy and twenty of the University’s top design talent to unite forces and facilities in an intense three week production.

Lucy is currently in discussion with institutions across the globe to replicate this framework that offers a fresh and pragmatic strategy that summons a new direction in creative education, beckoning what is tipped to become the ‘Lucy McRae School’.

Rat Vs Possum’s Let Music and Bodies Unite is a dance-inspired party album with a music video to match! Trained as a classical ballerina and renowned as a pedigree artist Lucy creates her very own Rock Eistedford! (an Australian nationwide competition for music, dance and drama school students).

Lead vocalist Daphne Shum takes us on her journey through her two disparate worlds; whimsical dance choreographies that reference synchronised swimming and a high school science lab are some of the scenes in this fun, theatrical, orchestrated puppet show. These two realities are united by the metallic clad vocalist, Daphne driving these kaleidoscopic worlds. Acclaimed video artist Kit Webster re-projects looped footage back into these worlds to add a synth-pop undertone which perfectly befits the feel of this album.

Turn It Up lucymcrae.net
Special Thanks postpanic.com for being amazing

This project was made possible by VESKI, (the Victorian Endowment for Science, Knowledge and Innovation) an initiative to return successful expatriates with outstanding skills of science, innovative technology and design back to Victoria. veski.org.au

RMIT Students
Alex Peters, Ali Ghazvini, Hugh Westland, Hannah Brasier, Janice Liyanage, K-Buzza, Kate Corke, Maya LaCroix, Megan Kiantos, Melissa Edwards, Michael Raymond, Molly Shelton, Simone Ling, Phoebe Baker-Gabb

Credits
Director – Lucy McRae
Production Designer – Barnaby Monk
1st Assistant Director – Laetitia Miglore
Co – Producers – Laetitia Miglore / Emma Pisani
DOP – Katie Milwright
Focus Puller – Emily Jade Barr
Editor – Ine van den Elsen
Stabiliser – Erwin van den IJssel
Projections – Kit Webster
Make Up Artist – Emma Louise
Costume Design – Cassandra Wheat
Costume Design – Adele Varcoe
Television Studio – RMIT Media
Workshop Assistance – Kevin The Man
Lead Vocalist – Daphne Shum
Band Appearance – Kieran O’Shea
Band Members – Matt Kulesza, Kieran O’Shea, Andrew Noble, Daphne Shum, Adrian Tregonning

Thanks to the staff at RMIT Andrea Mina, Anthony Fryatt, Leon van Schaik, Kev from the Workshop (and for teaching yoga), Brian and Keith from Media and Comm and all at the IT dept

Animated Sheet Music: “Giant Steps” by John Coltrane

Posted in Música / Videoclips / Animación by Staff on the September 13th, 2011

UD Cycling Classic by Red Paper Heart

Posted in Música / Videoclips / Animación by Staff on the September 12th, 2011

UD Cycling Classic from Red Paper Heart on Vimeo.

Urbandaddy asked us to create an installation for the E2NY Music and Arts festival this summer. We proposed a head to head bike race inspired by Goldsprints, but with more of a design focus. We mapped forests, foxbears and orbs to the speed of the bikes, giving the riders a sense of their speed. Riders face off against friends, enemies and strangers to see who can ride the farthest in 60 seconds. The faster the cyclist, the more environments and creatures they unlock. A lucky few even made it into space, and one guy puked.

Freeze by United Fakes

Posted in Música / Videoclips / Animación by Staff on the September 9th, 2011

El último trabajo de United Fakes, profeosres del Postgrado en Diseño y Dirección de Arte ELISAVA, para Bershka.

Freeze. from UnitedFakes on Vimeo.

Making of

Making Freeze from UnitedFakes on Vimeo.

Los discípulos de Hanz

Posted in Música / Videoclips / Animación by Staff on the September 5th, 2011

Trabajo en el workshop dirigido por United Fakes, de la pasada edición del Postgrado en Dirección de Arte.

Los discípulos de Hanzo. from UnitedFakes on Vimeo.