Descubierto en monocode a través de etre en Eikongraphia de Mimoa

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Location: St. Petersburg
Function: commercial space, retail, shopping centre
Contributed by: Vladimir_Frolov

‘Shtrikh kod’ is barcode in Russian. This emblem of retail is frequently used in contemporary art & design. Vitruvius and Sons studio used it in the context of architecture. The centre is located in a soviet residential area on the bank of the Neva River. Placed in a vast nameless square by the Volodarsky Bridge, formed by grey housing blocks. Vitruvius and Sons liven up this space by introducing a splash of colour. At the same time they are playing with a post-modern symbolic; the elongated windows which create the impression of a barcode help to clarify the functional identity of the building (usually this role is played by the logos of those retailers renting the shop spaces), and at the same time they turn out a big portion of irony.

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