El 22 de enero de 1984 se emitió durante el tercer cuarto de la Super Bowl el spot que presentaba el Macintoh por primera vez al mundo.
Spot basado en la novela de George Orwell titulada 1984, también conocida como “El Gran Hermano”, donde hacía una alegoría del dominio de IBM sobre el mercado informático de la época.

Advertiser: Apple Estados Unidos
Product: Macintosh Launch
Title: 1984
Agency: Chiat Day Estados Unidos
Creative directors: Lee Clow y Steve Hayden
Copywriter: Steve Hayden
Art director: Brent Thomas y Lee Clow
Agency’s producer: Richard O’Neill
Director: Ridley Scott
Country: Estados Unidos

Enlaces:
> The making of a legend (Curt’s Media )
> Wikipedia
> Historia del spot vía planseldon.com, leer artículo completo
> Libro recomendado : “De pepsi a apple” .- John Sculley
> Post anterior sobre los productos apple

> Algo más sobre Stefan Sagmeister
> Post anterior sobre composiciones tipográficas
> wikipedia

Vía coolhunting. (Copy&paste)

A perfect example of the strange and creative works that can come out of a collaboration between very different artists is the recent project by the filmmaker David Lynch and the shoe designer Christian Louboutin, both absolute masters of their medium.

We discovered “Fetish” at Design Art London where these extraordinary shoes by Louboutin and their erotic photographic counterparts by Lynch were on show at the Pierre Passebon Gallery.

Many believe Louboutin’s sexy red soles to be art forms in their own right, but he has taken this fetishistic view of footwear to a new extreme with this series that’s more sculptural than wearable. Lynch, in his signature darkly twisted and sensual style, shot images of women bound into these sadomasochistic creations.

Louboutin says of the collaboration, “The models wore these unwearable shoes with natural grace. Their very white skin, very dark eyes and bright mouths melded with Lynch’s aesthetics…As is his habit, David Lynch made it into a décor populated with shadows.”

The reception of this project during its opening at Paris Fashion Week earlier this month was so rapturous that Lynch and Louboutin agreed to make five sets of shoes and five sets of prints for collectors to buy. The show continues at Galerie du Passage in Paris until 3 November 2007.

Pieter Hugo es un fotógrafo sudafricano que se ha dedicado a fotografiar a grupos de personas que tienen una clara presencia en toda África. Curanderos tradicionales, recolectores de miel silvestre… en su última exposición, The Hyena Men, muestra fotografías donde la relación de los hombres con estos animales es vista de una manera muy especial…

Ahora expone The Hyena Men hasta el 12 de Enero del 2008 en la Yossi Milo Gallery de New York.

> Ver web site <

Vía the cool hunter (Copy&paste)

Forget about wandering through an art gallery and wondering if you’re the only one who has no idea what anything means. Hannes Broecker has brilliantly invited the cultural elite to grab a glass at an exhibition in Dresden, Germany, and drink away the art.

Regardless of what we do or do not understand about art, we can all agree, it stimulates our senses. Broecker has aroused our sense of taste (not to mention eliminated the need of elbowing our way to the bar) by hanging flat, glass containers with a variety of cocktails in the exhibition space. As the night progressed, the levels of the multi-coloured infusions diminished. By the end of the event, the art, itself, ran dry, and empty drinking glasses were returned to where they were originally placed. By Andrew J Wiener.